AdWords is always best as a part of an ongoing SEO campaign that includes organic search optimization. Combined, the two can provide full coverage SEO to make sure your demographic can reach you.
Have an existing AdWords account that is in disarray or is no longer being used? We can fine-tune your account to only show ads to the most desired demographic, saving you money on bad clicks.
AdWords campaign management is really about managing your metrics. Don't spend money on clicks from users who aren't converting. The trick is understanding the capabilities of the system so you can apply this method.